If you sell things online, this is the data your business runs on.
We verify enhanced ecommerce events fire correctly — view_item, add_to_cart, begin_checkout, purchase — check product impressions are captured, validate revenue and transaction data, and trace purchase events end-to-end across your funnel.
Ecommerce tracking is what tells GA4 your actual revenue, your cart value, your abandoned funnel steps, and which products people view but don't buy. Without reliable ecommerce events, you can't measure ROAS, optimize the funnel, or attribute revenue to channels — you're flying a business blind.
A clothing brand's Shopify store fires purchase events, but only with the order subtotal — taxes and shipping are excluded. Their GA4 revenue under-reports total revenue by 25%, making every paid channel look less profitable than it is and triggering wrongful budget cuts.
A meal kit company fires purchase on the order confirmation page, but the confirmation page redirects fast. Half the purchases don't get logged because the redirect happens before the GA hit completes. Revenue reports show -50% of reality.
A marketplace fires purchase events for the platform's cut but not the seller's total — so GA4 shows $1M in revenue while sellers actually transacted $10M. Marketing decisions get made off a number 10x smaller than the true business volume.