From GA4 setup and migrations, to a 12-detector audit across hundreds of pages, to the dashboards that turn raw data into decisions — we handle the full lifecycle of your analytics.
Our auditing engine runs 12 specialized detectors on every page it visits.
Verifies gtag.js presence, checks script placement in the head, validates async/defer attributes, and confirms the script actually loaded via network requests.
Learn more →Extracts all GA4 measurement IDs, validates their format, checks for proper gtag('config') calls, and compares against your expected IDs.
Learn more →Finds multiple gtag.js script loads, duplicate measurement ID configs, Universal Analytics leftovers, and GTM conflicts that cause double-tracking.
Learn more →Verifies page_view events fire correctly, checks dataLayer structure, and validates network requests to the GA collect endpoint.
Learn more →Identifies external links, checks linker configuration, validates accept_incoming settings, and filters out resource domains (CDNs, fonts) from the analysis.
Learn more →Checks for Google Consent Mode v2 implementation, validates consent default and update commands, and verifies regional consent handling.
Learn more →Validates cookie domain settings, checks cookie flags and expiration, and identifies potential tracking cookie issues.
Learn more →Identifies Google Tag Manager containers, validates container IDs, and checks for conflicts between GTM and standalone gtag implementations.
Learn more →Verifies enhanced ecommerce events, purchase tracking, product impressions, and revenue data integrity across your funnel.
Learn more →Finds custom gtag event calls, validates event naming conventions, and identifies events that may not be reaching GA4.
Learn more →Checks dataLayer initialization, validates push events, identifies multiple dataLayer declarations, and verifies structure integrity.
Learn more →Identifies if GA4 debug mode is enabled in production, which can affect data quality and performance.
Learn more →A fast check on a single page or small set of URLs.
A comprehensive crawl across your entire website.
Continuous auditing to catch regressions as your site changes.
Auditing is only useful if someone acts on what we find. That's where we come in too. Whether you're setting GA4 up for the first time, migrating from Universal Analytics, or trying to turn raw event data into reports the team will actually use — we handle the full stack of analytics work.
First-time GA4 setup, Universal Analytics migrations, Google Tag Manager configuration, ecommerce event tracking, conversion goals, and audience definitions. Done right the first time so you don't need an audit six months later.
Looker Studio dashboards built around the questions your team actually asks. Weekly executive scorecards. Marketing channel performance. Funnel conversion reports. Automated email delivery so the right metrics land in the right inboxes every Monday.
DataLayer design, event taxonomy, server-side tagging, BigQuery exports, cross-platform data unification, and pipeline cleanup. We take messy multi-tool tracking and reshape it into a clean, single source of truth.
Team training on GA4, GTM, and Looker Studio. Quarterly strategy reviews to make sure what you're measuring still matches what the business cares about. Fractional analytics leadership for teams that need senior expertise without a full-time hire.
Tell us your site's URL and any specific measurement IDs you expect to find. That's all we need to get started.
Our engine opens a headless browser, visits your pages, captures the DOM, monitors network requests, and analyzes everything in real time.
Every page runs through all 12 detectors. Each one checks different aspects of your GA4 implementation and assigns severity levels to findings.
An interactive HTML report with color-coded findings, page-by-page breakdowns, pass/fail statistics, and specific details about every issue found.